Retire your worries at The Towers

By Alyssa Seidman Marketing Content Writer, Hearst Connecticut Media Group
Any retiring senior would prefer to pocket their life’s savings, but sometimes switching one’s living situation can come with a hefty price tag. At The Towers at Tower Lane, however, residents don’t have to worry about breaking the bank. Here, residents can forge new friendships, engage in unique programs, and rediscover all the joys that life has to offer. The Towers provides excellent care at a reasonable price. Residents live in financially market-rate and subsidized apartments with premier services, all just steps away from downtown New Haven. “Every few weeks I have someone tell me that they regret not moving in sooner,” President/CEO Gustave (Gus) Keach-Longo said. “One of the unique benefits of choosing The Towers is that once someone moves in with us, they no longer have to worry about money or having to move again.” The Towers currently has studio, one-bedroom and two-bedroom apartments ready to become someone’s new home. The Towers typically has a lengthy waitlist, but currently there are some openings that likely won’t last long, so it’s a great time to consider a move. “Monthly rates with services are roughly $2,000 less compared to competitors’ prices,” Keach-Longo said, “which is ideal for fixed-income individuals who have saved up for their future and now want to be savvy with their savings.” What separates the nonprofit from almost all other retirement communities in Connecticut is the ability for residents to switch to a subsidy program if they ever start to deplete their assets. These subsidies enable residents to remain in their homes at The Towers even as their financial situations change. And if a resident requires more care as they age, cost-savings can be realized there, too. Among its competitors, The Towers has lower service rates. “No matter what your finances are, once you join our community at The Towers you can stay in your new home with us even as your needs may change,” Keach-Longo said. After serving the community for more than 50 years, The Towers understands the challenges families face when considering a change for their parents or grandparents. The nonprofit employs unique tools to ease this process that are not found anywhere else. Full-time social workers specialize in easing transitions to ensure the best choices are made to match new residents’ needs. The building features flexible apartment layouts, excellent amenities, and industry-leading resources that are tailored to maximize one’s quality of life. In addition to services, community is also key. “As we begin to let go of our work responsibilities and care for our relatives … it’s a little more difficult to make friends,” Keach-Longo said. “The Towers has several approaches to helping new residents make these life transitions (and) learn how to make new connections as they grow older.” “These connections are facilitated by a series of life-enriching programs offered at The Towers,” Keach-Longo added. He noted that an impending renovation will enhance this programming and the entire building community. The Towers will transform its ground floor into an open, light-filled and adaptable modern space. New additions include a display kitchen, a solarium, new salon and gift shop spaces, art studio space, a library and multipurpose programming space. The enhancements reflect feedback on how to improve the day-to-day lives of residents while fostering greater community. The Towers is also building a new Community Garden on campus that will include: raised wheelchair-accessible beds; a reflection area and water feature; an herb garden; a chicken coop; a playscape; and a shaded seating area. A dog run and bocce court will also enhance the outdoor experience. “Once (the) renovation is done, people won't be able to get into The Towers…so it’d be smart for people to get in now,” he said.

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