The Towers Receives Two Prestigious Awards

by Jennifer Bayer
The Towers Director of Development & Community Relations

The Towers was recently honored to receive two esteemed awards recently for its leadership in the field of aging services. Gustave (Gus) Keach-Longo, President/CEO of The Towers, received the Spirit of Advocacy Award for a lifetime of work and dedication as an advocate for all seniors in all types of settings. The Carol Rosenwald “Spirit of Advocacy” Award was established in honor of Carol Rosenwald, who advocated tirelessly for systems and legislative change as the founder of the Statewide Coalition of Resident Councils. The Towers also received the prestigious 2018 LeadingAge Connecticut Media Award which is presented to an individual or organization in recognition of their excellence in reporting or presentation of media events which positively affect older adults.

Each year, the Spirit of Advocacy Award is presented by the State of Connecticut Long Term Care Ombudsman Program at the VOICES Forum to individuals and organizations that work to improve the quality of care and quality of life for individuals residing in long term care settings.

Throughout his career serving seniors, Gus has always focused on helping people live their best lives. Over the years, Gus has helped the organizations that he has led think more holistically about how supportive services are being provided to seniors and their loved ones. Through his management philosophy that always starts with “YES” to EVERY idea presented, Gus empowers his teams to explore the possibilities of each suggestion before choosing the ones that naturally rise to the top.

The Towers was recognized for developing 12 segments in partnership with WTNH Channel that covered The Towers’ rich history over the past 50 years, our vibrant community and a “sneak peek” of our even brighter future.

The Towers’ story is one of our evolving community, growing friendships, increasing generosity and expanding volunteerism, all woven together by our rich heritage. All of this recognition belongs to those who make The Towers the unique place it has been throughout our history. View one of our videos to get to know us better or consider stopping by if you are in the area.

For more information about The Towers, contact Jennifer Bayer, Director of Development & Community Relations, or Rebecca Goodman Olshansky, Occupancy Specialist,

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